As the Marketing Manager for heritage suncare brands Ocean Potion, NO-AD and BullFrog, Iqra worked cross functionally with the Brand Marketing, PR, Product Development & Legal Teams to ensure the brand plans, product re-launches and marketing efforts were aligned and successful. As the direct report to the SVP of Global Marketing, Iqra's role ensured that management was up to date with overall brand plans.

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Marketing // Retail/ OOH/ PR / Influencer Outreach / Giveaways / Contests / Managing agency relationships

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Product Development // Product re-design / Creative / Legal approvals / Formula approvals / Overall project management / Budget management 

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